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BERLIN CITY AUTO GROUP
services
- Video Production
Description
We used creative videos to help Berlin City Auto Group show their customers how EASY it can be to buy cars.
WHY
The auto sales industry is one of the most competitive around. Dealerships saturate the airwaves and car buyers’ social media feeds with ads, content, deals, and more. Berlin City Auto Group knew they needed to stand out to catch and keep their target customers’ attention. Their goal? Get customers to remember the easy choice and head to Berlin City for their next auto purchase.
HOW
Berlin City Auto Group’s parent company, Summit Automotive Partners, had a long relationship with a Portland, Oregon creative agency, and needed a Maine video production company to complete the bi-coastal team. Patra was selected to bring the Portland, OR agency’s scripts to life in Portland, Maine with Berlin City. With our local, experienced video crew, production of the Berlin City Auto Group ads was an ideal project for Patra.
WHAT
Berlin City Auto Group’s Easy campaign launched across New England. Commercials produced by Patra aired throughout the region, reminding car buyers that vehicle shopping with Berlin City Auto Group was simple, efficient, and above all – easy. These ads were fun, entertaining and memorable, making a shareable campaign that stood out from the usual car ads and kept Berlin City fresh in their target audience’s mind.
WHAT
The easy campaign was launched. We produced commercials that aired throughout New England that informed their audience that car shopping with Berlin City Auto Group was simple and easy. The ads were fun and entertaining making for a memorable, sharable and engaging campaign that stood out from all of the other car dealership advertisements circulating during the campaign run.
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BERLIN CITY AUTO GROUP
We used creative videos to help Berlin City Auto Group show their customers how EASY it can be to buy cars.
Video/Photo
Product manufacturers need high quality photos and videos to showcase products and convert clicks to customers. Our creative team has built an ever-growing library of professional media to show off ALCOM trailers in action. Better photos and videos make a better impression on potential customers – from use on the website and print materials to advertising, trade shows, dealer and customer interactions, and social media.
Organic content
There’s more to standing out online than a great website. Engaging organic content is important – but writing a professional blog and managing social media takes time and expertise. With PATRA on the job, ALCOM’s team can focus on manufacturing while we create fresh, interesting blog posts and social media content to keep ALCOM in front of their ideal customers.
Advertising
PATRA created a customized plan, not just to reach ALCOM’s desired customers and get them excited about their next trailer purchase, but to cultivate long-term relationships. To build those lasting relationships, a brand needs more than just great products – it needs a full-scope approach, using all of the modern tools available to spread the word and keep customers engaged.
Consider a tale of two trailer ad campaigns. Both campaigns had the same budget and focused on snowmobile trailers. The Mission Trailers campaign included trailer model ads with lifestyle footage and a focus on trailer features. The SnoPro Trailers “Made for Legends” campaign focused on an old-school snowmobiler with an appetite for a modern trailer to haul his prized vintage sled. This campaign tapped into late-80s and early-90s nostalgia that had Facebook and Instagram users reminiscing about the good old days of sledding.
The results? Made for Legends generated 150% more ad clicks, 221% more ad shares, and 350% more ad comments than the Mission Trailers campaign! Learning which messages resonate most with ALCOM’s ideal customers is crucial information – and equipped with these stats, PATRA and ALCOM can plan future campaigns with confidence.
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Using a similar approach for recruiting ad campaigns, we’ve worked with ALCOM to create an array of ads to deploy in support of their hiring needs at all locations. With funny spots focused on a four-day work week and behind-the-scenes ads giving applicants a glimpse of a future career, video ads are a modern, memorable way to reach the right applicants.
Web
A well-designed website is good, but it needs to do more than look professional on any device’s screen. What is a customer’s journey from stopping to look at a post, to exploring a website, becoming emotionally invested in a product, and reaching out for a dealership quote? We knew it needed to be a seamless process with high quality photos, clear navigation, and easy-to-use information about trailer specifications, features, options, warranty, and more. To create a fully customized solution, we designed the wireframe for each web page for ALCOM’s brand sites from scratch, focusing on all aspects of a visitor’s journey from browsing to buying.
Hubspot Integration
Behind the scenes, we developed and integrated with HubSpot marketing software. Using this all-inclusive solution allows ALCOM to manage contact lists, dealers, leads, sales activities, marketing initiatives, social media, and organic content delivery through the ALCOM blog. With easy-to-use tools, HubSpot helps ALCOM manage all the details.
Hubspot CRM
We tailored the customer relationship management (CRM) system to fit their sales team’s process, conveniently placed lead generation and follow-up in one place, and set up email automation to better serve potential customers. Email marketing for trailer dealers and customers alike is easier than ever, and built-in reporting lets ALCOM identify and focus on initiatives that get results.
Finally, we built a custom media management system for ALCOM and their dealer network to use. This convenient online portal keeps ALCOM’s photos, videos, and PDFs organized, tagged, and easily accessible from any device.
Support
Our work with ALCOM supports not only their sales initiatives, but their international dealer network. It all starts with the creation of brand standards – the look and feel that distinguishes each trailer brand from its competitors. Building upon that foundation, our work continues, with projects like:
- Photography and video at trade shows and events
- Design and production of promotional materials
- Website and marketing reports for business decision-making
- An ever-expanding library of professional photo and videos for dealership use
- A custom media management system for dealership use
- Promotional items for dealers like banners, banner stands, signs, catalogs, and apparel
With PATRA’s creative team on their side, ALCOM can focus on building trailers, knowing their ideal customers are getting the message and making ALCOM trailers their go-to choice for years to come.
Ready to Start Your Next Project?
Ready to chat?
The challenge of keeping your video marketing fresh is real! Sometimes you need a marketing-focused video team of creatives to partner with. Book a meeting with our creative team and let’s devise a plan to exceed your goals!
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